Background

La Piana was born in 1951, when Cesare Gianaroli bought a land of just over six hectares near Castelvetro di Modena.

mmediately the company, at that time multifunctional, mainly zootechnics with plots of fruit and some vineyards, demonstrated its true viticultural vocation.

Over the next few years the founder, together with his son Graziano, began to convert other plots of vineyards as well, given the constant demand for a healthy and genuine wine.

However, the real turning point came after the arrival in the family of Silvana, Graziano’s wife, a new lymph and stimulus that pushed them to take the lead of the company and invest further in the wine sector with the construction of the new cellar, completed in August 1992.

Graziano unfortunately could not have the chance to make any wine in the new cellar, because that year in October he died at the age of 51.

Silvana, struck by the tragedy, with her 9-year-old son Mirco, and the support of her father Cesare, decided to continue and carry on what she started with her husband.

Working in the cellar in those years was an exhausting job, especially for a woman with a small child, but the circumstances did not discourage her, and she managed to keep the company standing.

At that time the production was around 300 hl of wine; 95% of it was sold as bulk wine. Cesare, despite his age, supported and managed the vineyards for another five years after the death of his son.

Mirco remembers the day after the funeral: “It was incredible that morning to see tears streaming down my grandfather’s face, scissors in his hand, while pruning”.

Mirco remembers the day after the funeral: “It was incredible that morning to see tears streaming down my grandfather’s face, scissors in his hand, while pruning”.

In 1997, at the the age of 14 years old, Mirco took over the management of the company. Mirco likes to say: “no blood flows in my veins, but Lambrusco Grasparossa!”

Evolution of the cellar

Despite the young, Mirco had a very clear project since then: to bring the consumer closer to the wine, the territory and its history.

In 2001 he started to transform the farm: inside the old barn he developed the new warehouse for the bottles, the tasting room and the Acetaia.

All designed to welcome those who wanted to rediscover the authenticity of a product in the place where it is born.

It is only the beginning, to implement the growth of bottled wine as well as substantially improve its quality.

As everything evolves, the teachings of grandfather Cesare resonate, bringing back to Mirco the desire to maintain a strong link with the environment and the nature, so much so that in 2003 he certified his productions as organic.

At that moment not for a commercial benefit but for an ethics transmitted to him.

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